January 19, 2022

Julius Meinl Living launches “The Julius” brand

Julius Meinl Living reveals its brand strategy. The company’s flagship properties will be known as “The Julius”

Julius Meinl Living reveals its brand strategy


A brand full of tradition with a contemporary look and feel

Following a careful review and consumer testing, Julius Meinl Living recently revealed its brand strategy. The flagship properties will be known as “The Julius”; an obvious choice of sorts, but still one that was taken only after evaluating consumer expectations, associations and embedding it into a comprehensive plan for the development of the brand.

“The Julius” draws on the Julius Meinl family’s 160-years of activity as consumer goods and retail pioneers and creators of the Viennese food emporium Julius Meinl am Graben. “The Julius” draws on the legacy of service, quality and innovation arising from this activity and marks the family’s first entry into the world of travel and hospitality.

“The Julius” balances luxury and modern design with warmth, comfort and convenience. Evoking the timeless standard and spirit of European hospitality through a modern mindset, “The Julius” offers a place to relax, explore, work, and treat as a home in the city.

Representing design-led, next generation hospitality, “The Julius” offers both short and long-term stays in generously sized residences. Recognising the importance of flexibility for the modern traveller, “The Julius” provides tech-enabled services, self-check-in and contactless room entry, as well as on-site shops and restaurants, stocked with premium House of Julius Meinl products. Spacious communal areas, relaxing lounges and professional co-working spaces enable guests to network, meet like-minded people or simply unplug.

Whether staying for one night, one month or more, guests will experience the freedom of apartment living, with hassle-free access, easy-to-use technology and flexible amenities. Each booking is tailored to the needs and preferences of the guest, providing options such as an individual address for deliveries and detailed guides to help navigate the city as a local.

In each city where “The Julius” opens, it will retain these same essential elements, whilst still reflecting in its design the tone, history and feel of each city.

Opening of The Julius Prague

Julius Meinl Living’s first flagship property is located at Senovazne Namesti 3 in the heart Prague. The property is known as “The Julius Prague” and occupies a reimagined art deco building designed by leading Italian architects Matteo Thun & Partners. A central light-filled conservatory sits at the heart of the building and guides guests to 168 individual residences, complete with living room and separate bedroom space, and many featuring an open-plan kitchen. Residences, communal areas and restaurants offer soft furnishing and an autumnal colour palette, inspired by the works of the celebrated Czech artist Alphonse Mucha. World-class amenities are combined with elegant yet homely features such as oak wood floors, soft linen sheets and contemporary bathrooms.

The Julius Prague is commencing operation by means of a soft opening, with a “grand opening” scheduled for spring 2022.

Further information on The Julius Prague is available at www.thejulius.eu, where bookings are now being taken.