In 1877, Julius Meinl developed a method for the roasting of coffee on an industrial scale and with consistent results. This was a ground breaking innovation. Because the coffee beans would no longer come into contact with coal gases, they would, for the first time, the coffee were free of aftertaste, while keeping their full, natural aroma.
Over the generations, Julius Meinl coffee has grown to be active in over 70 countries, making it one of the world’s leading coffee companies. Julius Meinl coffee has a particular focus on hotels, restaurants and cafes, and on Central and Eastern Europe, where its logo is immediately recognisable.
Roasting is now mainly carried out at a purpose-built factory in Vicenza, northern Italy
Julius Meinl coffee today produces coffee in many blends and formats, each with the same focus on taste and aroma as Julius Meinl I’s first products.
Julius Meinl coffee has a particular focus on selling its products through hotels, restaurants and cafes. With this approach, it has grown to be active in over 70 countries, making it one of the world’s leading coffee companies. In central and eastern Europe, it heartland, the company’s logo is immediately recognisable.
The artist Joseph Binder created the Meinl logo, conveying the history of a beckoning emergence in the coffee tradition of a young Turkish drinker with a cup of coffee. Later, designer Matteo Thun revamped this infamous logo into a sleek three-dimensional shape amplifying the red fez.
This iconic label for Meinl coffee later became the trademark of the company.